Pill-Pack Portrait

Commissioned by Helsinn Pharmaceuticals, the brief was to create a portrait of the CEO from the pill packaging of one of it's leading products.

Upon receiving the white blister packaging, it was not immediately obvious how this could be done but an idea grew after removing the foil from the back of the packs to allow light to illuminate certain blisters.

The final piece has a double aesthetic, initially as a simple white texture of pill packs, and secondly, as the portrait, which is revealed when the backlight is switched on.